Florence
About us: AI fashion creative agency in Florence
AI Fashion Company
Artificial intelligence is not a threat to creativity. It is its newest tool.
AI Fashion Company is the project of Alicia Sabatino, a creative director with a background in fashion, design and architecture. Born in Spain and raised in Florence, she brings the care of Florentine craftsmanship to digital production.
Alicia follows every project personally, from the first call to delivery. For larger projects she works with a selected network of AI specialists and creative consultants, chosen project by project, with no fixed structure weighing on the budget.
A single point of contact means the vision isn’t lost between departments and hand-offs: you always know who you are talking to, where we are and what to expect.
We work with Italian and international brands, remotely, in Italian, English, Spanish and French. Whether you are an emerging designer or an established brand, the approach is the same: listening, strategy, creativity and technology.
Our values
- 01
Uncompromising quality
Using AI doesn’t mean giving up high-fashion standards: every image follows the same rigour as a top-level photo production.
- 02
Transparency
We are open about our use of AI and create content that truly reflects each brand’s identity, never generic templates.
- 03
Strategy before technology
Every project starts from the brand’s goals: technology serves communication, not the other way round.
How we work
- 01
Discovery call
Free. We get to know your brand, goals and the channels where you will use the images.
- 02
Quote
Detailed and made to measure. Once you confirm and pay the deposit, the project starts.
- 03
Your garments
Send us photos (front, back, details) or ship the garments to our studio in Florence.
- 04
Production
Creative direction, generation and retouching, with care for colours, fabrics and logos.
- 05
Revisions and delivery
Two rounds of revisions included, then high-resolution files in the formats you need.
Frequently asked questions
What is an AI fashion agency?
An agency that uses generative artificial intelligence to create campaigns, lookbooks, editorials and video for brands, without the logistical constraints of a traditional production.
Do AI-generated images look real?
Yes. We take care of every detail, from fabric texture to light on skin, and compare every image with the real product.
Will virtual models replace real ones?
It isn’t about replacing but about expanding what’s possible: producing with more freedom, trying new styles and reaching impossible locations.
Let’s talk.
We’ll get back to you within 24 hours for a free call.