Editorial shoots
Not just beautiful pictures, but a story. Editorial series built around a mood, with the aesthetic of a magazine.
Every editorial starts from a story: a place, a light, a character. This narrative approach is what sets an editorial apart from a simple set of product images.
We build the set: refined interiors, unreachable landscapes, cinematic atmospheres. Every styling detail serves the story, with total control over the result.
Work












What it’s for
- 01
Collection launches
Images that present the season with a strong, recognisable identity.
- 02
Portfolio and press
High-end material for buyers, press kits, competitions and digital magazines.
- 03
Social media
Content that stands out in the feed and tells the brand’s story, not just the product.
- 04
Positioning
A curated image instantly communicates the quality and vision of the brand.
How we work
- 01
Discovery call
Free. We get to know your brand, goals and the channels where you will use the images.
- 02
Quote
Detailed and made to measure. Once you confirm and pay the deposit, the project starts.
- 03
Your garments
Send us photos (front, back, details) or ship the garments to our studio in Florence.
- 04
Production
Creative direction, generation and retouching, with care for colours, fabrics and logos.
- 05
Revisions and delivery
Two rounds of revisions included, then high-resolution files in the formats you need.
QuoteMade to measure.
Every project is different: the quote depends on the number of garments, images and formats. We reply within 24 hours.
Request a quote Or start with a test on one of your garmentsFrequently asked questions
What is an AI editorial shoot?
A series of fashion images built around a story, with a magazine aesthetic, produced with artificial intelligence instead of on a physical set.
Who needs an editorial shoot?
Designers and brands who want to present a collection, build a portfolio for buyers and press, or have editorial content for social media.
How much does an AI editorial shoot cost?
Quotes are made to measure and depend on the number of images and the complexity of the concept.